According to mainstream travel media, Detroit is hot right now. Our products are food items. Our target market are the people of all ages who tour and live in Detroit that loves food. In order to continue to understand our target market we study our competitors and keep up with food trends. We'll produce food that potential customers would like to have and provide what the competitors don't have. We will price our products and services by reasonable, affordable, and prices that are better than competitor prices. we will make their weaknesses our strengths. We also are committed to constantly improving our product and services in order to satisfy our customers.  A problem with some food trucks is that they're only stationary. We'll be mobile, engaging, and reaching out to our customers. Our company will also invest in getting the demographics from local events.